Planning and Marketing your Dental Practice Fit-Out
Considering a Dental Surgery Refurbishment?
As a dental practice owner or principle dentist you will know that the challenges for any dental spa or practice to reach maximum chair occupancy. The big procedures, the smile makeovers, teeth whitening etc. are all highly competitive market services so as a dental practice you will want to stand out.
A smile makeover if all about aesthetics. Image is important for your customers and for that reason your dental practice needs to be one that builds reputation for being more welcoming and well designed than others. Although, you may be the best dentist on the block, having the most aesthetically pleasing practice is almost as important.
Below we have some tips in picking the best dental surgery contractors for your refurbishment.
Picking the best Dental Practice Contractor
The quality of your finished dental refurbishment relies on the professionalism of the people you employ to do the job.
Search around to find the right team and ask lots of questions:
- Will they perform a site survey?
- Do they have any CQC & HTM01-05 advice?
- Will they project manage the dental fit-out refurbishment from start to finish?
Don’t be tempted to cut costs; you will get what you pay for, and top-end design and build contractors are worth what they charge.
Plan your Dental Design and Fit-Out
Once you’ve secured the right refurbishment team it’s time to bring to life the dental surgery that you have planned for so long. Work with your planner to get the design that you want, work with them and listen to their advice. Your refurbishment team will know if something won’t work with the space that you have or if something will be impractical. Listen to the company you work with and your ideal design will become a reality, but also a reality that complies with all building regulations or compliance guidelines. You want a sustainable practice of course.
Now you’ve planned your new surgery – Market it!
If you’re going to go to the effort and expense to refurbish your entire dental practice or dental spa then make sure people know about it, don’t just rely on word of mouth. Be proactive and strategically plan how you release the progress and reveal of your design. You can use social media, local press and even your own website to inform your followers what’s happening.
If you have the best dental practice facility in your area, show it off.